Four Mercedes-Benz eActros 600s support first electric UK and Ireland music tour

Sam Fender’s People Watching tour was the first of its kind to use an exclusively electric fleet. Four Mercedes-Benz eActros 600s moved equipment and stage sets 934 miles through England, Scotland, Ireland and Northern Ireland. 

The vehicles charged on the road using existing infrastructure. With access to fast charging, the eActros 600 can recharge from 20 to 80% in 25 minutes. Richard Burnett MD of tour logistics providers, KB Event, said: “We only needed a maximum 90-minute stop to recharge, which slotted neatly into the schedule. It will be even easier when venues start adding their own charging hubs.

“Transport is a key part of any live music tour, but we wanted to make the People Watching Tour as green and sustainable as possible. Until now, electric trucks weren’t seen as viable for big tours, but the eActros 600 has shown they can deliver the performance, the range, and the reliability. No one else can do this like Mercedes-Benz Trucks.”

Sam Fender said: “We’ve just finished our summer tour where we used Mercedes-Benz electric trucks operated by KB Event. Hopefully, this will help show what can be achieved on future tours and other artists will jump onboard too. Big thanks to everyone involved and to Massive Attack for pioneering the way with more sustainable touring.”

Burnett added: “We only needed a maximum 90-minute stop to recharge, which slotted neatly into the schedule. It will be even easier when venues start adding their own charging hubs.”

Stuart Jeggo, sales and marketing director of Daimler Truck UK, commented: “Concerts bring joy to millions, and now they can also help drive a more sustainable future. The eActros 600 shows that electrification works, even in one of the most demanding industries – live touring. A big thank you to our dealers for their support – especially Metrux Truck and Van, and also Cicely Commercials – without whom this would not have been possible.”